Leading You Through The Mortgage Minefield

When was the last time you tried to get a mortgage? If you’ve been in your current home for a while now, or are still renting and haven’t dipped your toe into the home-owning market, you may not remember or have not yet encountered the process. If that’s the case, I can tell you that these days it isn’t necessarily a walk in the park.

Say you and your partner or friend you’re buying with have steady reasonably-paid jobs and you’ve managed to scrape together a fair old deposit from savings. It’s reasonable enough to assume this is enough security for a mortgage company to lend you the right amount to buy your dream house, isn’t it? OK let’s say you also have an existing property to sell that will cover a proportion of the cost of the new home. You’d think that would put you into a pretty strong position as a sound contender for a mortgage loan.

Avoid prior spending sprees

Well, wrong! Mortgage providers these days look at all sorts of other factors as well. Such as in the example of a friend of mine, who was in the strong financial position I’ve mentioned above, but the one thing going against her was her spending history in the previous 12 months. The year in which she’d got married. So as you can imagine, she’d spent, spent, spent! It all came out of savings of course, and she never had to go into debt to help finance her big day and honeymoon. But the fact she had a large spending history caused not just one – but three – mortgage providers to either refuse her and her husband a mortgage – or drastically reduce the amount they could offer.

They looked at her spending and assumed that her annual spend would always be what amounted to the outgoings in her wedding year.

Tightrope walking

And for first-time buyers, securing a mortgage can be even more like balancing on a tightrope. Don’t get me wrong, I think it’s great that financial legislation has tightened up since the financial crash of 2008-9, but the rules mortgage providers have to follow now can be very restricting for the consumer.

Hire an independent mortgage broker to get that loan fast!

But the good news is, there’s a much easier path that potential homeowners can follow to secure the right mortgage from the right-minded provider. Instead of approaching each individual mortgage provider separately, and then being restricted to only those products that banks or building societies offer, you can go direct to an independent mortgage broker, who will be aware of providers and products that you may not know about or have access to. When your independent mortgage broker is your one point of contact, you don’t need to approach several different lenders and get your head around all their different products. Your broker contacts the providers for you, and armed with all your financial information, they can check your eligibility with multiple banks and building societies.

Unconventional mortgage applicants

If you’re in a slightly different position than the conventional mortgage seeker, for example, you’re self-employed or over 50 (or both!), your broker will be familiar with the institutions that have products catering specifically for you.

Russell from independent broker Fresh Mortgages says, “Because I have several years’ experience in finding loan providers in the mortgage, re-mortgage, buy-to-let and first time buyer scenarios, I already have an inkling which bank to approach for every different customer background.”

Raising extra cash

He continues, “I’ve helped older people get financing to take money from their home which they own, mortgage free, and I can help homeowners with a mortgage raise a bit extra to maybe go on a special holiday or finance their childrens’ wedding. I also know where to go to get financing for young people who haven’t yet bought or for long-term renters who finally want to get on the ladder.”

So whatever your reason for wanting a mortgage loan – a new home, upsizing, or a rental property at home or abroad, go to an independent mortgage broker, such as Fresh Mortgages, to get moving.

Fresh Mortgages is an Independent Mortgage Advisor in Hertfordshire




The Benefits of Blogging for Small Business

Business blogging is not a fad like many small business owners think. If you are a small business owner and you have been putting off setting up a blog for your business, then the following benefits might change your mind-set about the importance of business blogging:


Provide Fresh Content for Your Website

By blogging, you are adding content to your website regularly which in turn, keeps your website fresh and up-to-date, making your online presence strong.


Search Engine Optimization (SEO) Booster

By blogging, fresh content is recurrently added to your website. The trick is to use the right keywords appropriately in your blogs in order to help your site rank highly.  Blogging can also help you draw highly-desired inbound links that will further boost your search engine rankings.



Foster Relationships with Potential and Existing Customers

Blogging lets you interact with your site visitors. When you allow comments and feedbacks on your posts, and in turn review and responds to your reader’s comments, you create a rapport with your audience which gives you the opportunity to build trust and gain an understanding to your customer’s needs and preferences.


Connect People to Your Brand

Blogging allows a glimpse into the personal side of your business that prospective and current customers won’t see through other marketing techniques. It is a good way to give them a sense of the corporate standards, vision, and personality of your company.


Create Opportunities for Sharing

Each time you post a blog, an opportunity is created for your loyal audience to share your blog with others. When they link to your blog post, tweet it, share it on Facebook or email it to others, the free marketing is an excellent opening to further validate you as a credible business.


Establish Your Credibility

A business blog can establish you as a credible expert in your industry whom others look to for information and guidance. When you post a blog for your business, you offer your expertise to the world. You are able to display how much you understand your industry and how you can provide solutions, thus positioning yourself as an authority.


Positions You and Your Website as a Resource

Once you have proven yourself as an expert, you then become an industry resource for others even the media. People will come to you for information not just about your company but more so about your industry as a whole. What you impart on your blogs especially those containing information on industry issues, developments, and trends will be kept in archives for others to refer to.



It builds community

With websites there is only a one-way communication. Basically what you are able to do is just broadcast your marketing message to whoever visits. However, by adding a blog, you get to interact with visitors through comments and responses. You are able to connect to potential and current customers, thus, establishes a community and keeps your visitors coming back for more to your website.


Lower Costs

Blogging is an inexpensive option to having a web presence. For small business owners who do not have either the time and budget to learn web html much so to hire a designer/developer, blogging offers an easy and reasonable way to get your company’s name out on the Internet.


Helps You to Stay Updated Within Your Industry

Researching and writing a blog post helps you to stay current. This is essential because, as the person people see as the leader in your industry, you are also able to impart to your followers valuable and fresh information.